Duracell: Full Power

September 18, 2017Filed under Print and Electronics, Technology
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Duracell is an American manufacturing company that produces batteries and smart power systems. These visuals express the idea that power is a vector of pleasure and that DURACELL embodies this promise. No electric objects have been staged in this campaign to leave room for sports accessories that evoke action and power.

Advertising Agency:Muchimuchi, Paris, France
Creative Director:Nicolas Dondina
Art Director:Nicolas Dondina
Copywriter:Poquelin Pharell
Photographer:Istock
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