BMW: A new kind of luxury

September 13, 2017Filed under Film and Automotive

With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).

Advertising Agency:Serviceplan, Munich, Germany
Global Chief Creative Officer:Alexander Schill
Worldwide Executive Creative Director:Jason Romeyko
Managing Directors Creation:Markus Kremer, Thomas Heyen
Managing Director Accounting:Florian Klietz
Executive Creative Director:Michael Wilk, Wolf-Eike Galle
Creative Director:Kolja Danquah
International Account Director:Kristian Von Elm
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