beIN IZ TV: Animal News Only

September 06, 2017Filed under Print and Media, Publications

Established in 2006, beIN IZ TV has been creating the largest audio-visual catalogue and permanent documentary record of the heritage, impressions and riches of Turkey. One of the major topics are nature and animals, unlike other channels, beIN IZ TV has nothing to do with politics, sports or magazine news. In these ads, we aimed to emphasise what is important for beIN IZ TV, animals; rather than the politics.To put the animals on the center of the photo, we cropped the real life moments. So we were able to visualise the ideology of beIN IZ TV.  

Advertising Agency:Y&R, Istanbul, Turkey
Executive Creative Director:Ayşe Aydın Erdoğan
Creative Director:Erkan Kaya
Creative Group Head:Mustafa Ozmal
Art Director:Pınar Kıral
Team Director:Aşkın Baş Brand
Brand Team Supervisor:Deniz Atalay
Strategic Planning Director:Arif Emre Perçin
Agency Producer:Ozgur Daggez
Executive Producer:Deniz Kunkut
Retoucher:Ferit Yantur, Pınar Kıral
Chief Creative Officer of Y&R Europe:Jaime Mandelbaum
Copywriter:Uğur Sönmez
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