For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way.
The ad, together with the same message on the Swedish Armed Forces social media channels, sparked an enormous response.
Art Directors:Jörgen Berglund, Johanna Johansson
Copywriters:Petter Nylind, Daniel Jakobsson
Project Manager:Malin Almqvist
Production Manager:Camilla Ryttare
Final Art:Åsa Stjärnquist
Account Director:Henrik Stampe