Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget.
Executive Creative Director:Zoltan Simon
Creative Director:Gabor Szucs
Art Director:Viktor Szilágyi
Account Manager:Edina Egyhazy
Client Account Director:Renáta Balogh