Paleta Payaso: Fireman, Birthday, Yoga

August 31, 2017Filed under Print, Food and Confectionery, Snacks
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Paleta payaso (Clown lollipop) is a delicious marshmallow on a stick (just like a popsicle) with chocolate coating and eyes and mouth made with gummy drops. The combination of taste, character and advertising, sharing the ideas and smiles of young and old it became the “Face of Fun” (“La Cara de la Diversión,” its motto in Spanish) and one of the preferred candies of mexican families since 1972.

Advertising Agency:Y&R, Mexico City, Mexico
Global Chief Creative Officer:Tony Granger
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Saúl Escobar
Chief Operating Officer:Eduardo Delgado
General Creative Director:Karla Santa Anna
Agency Producer:Juan Pablo Osio
Head Of Art:Luís “madruga” Enríquez
Vp - Planning:Natalia Berrio
Creative Director:Rodrigo Casas, Luís “madruga” Enríquez
Art Director:Leonardo Corrales, Gilberto Garoli
Copywriter:Rodrigo Casas, Gilberto Garoli, Tania Novelli
3d Artist:Caetano Silva, Felipe Chacon
Producer:Stella Forlevize
Account Director:Monica Anaya
Account Supervisor:Fernanda Vázquez
Grouper:Karen Murillo Mendoza
Brand Executive:Ximena Reyes Villafuerte
Brand Manager:Cynthia Lona Barrera
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