With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place.
This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon.
Creative Director:Magnus Jakobsson
Art Director:Jesper Holst
Client Director:Kjell Mansson
Executive Producer:Petra Johansson