IKEA: Enough

August 23, 2017Filed under Film and House, Garden

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place.

This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Magnus Jakobsson
Art Director:Jesper Holst
Copywriter:Mark Ardelius
Client Director:Kjell Mansson
Production Company:Bacon
Director:Martin Werner
Executive Producer:Petra Johansson
DoP:Marcel Zyskind
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