Gardena: Real Tweets, Rain Songs

August 22, 2017Filed under Print and House, Garden

Passion for Life – that’s what GARDENA stands for. Therefor all of GARDENA’s products aim to inspire humans to go out and re-connect with nature and life.

Idea: Twitter is one of the most known and used Apps and a terminal, when it comes to fake news. But in fact its name refers to a thing, one can only experience offline, in “real” nature.

When the Original GARDENA System (OGS) came out in 1968 it changed watering forever.

Idea: The reliability and versatility of the OGS enables gardeners to bring any kind of rain – and therefor is the real cause, why rain became one of the most common issues in popular music in the last 50 years.

Advertising Agency:Heimat, Vienna, Austria
Creative Directors:Georg Feichtinger, Christoph Pausz
Art Directors:Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters:Christoph Pausz, Robin Kappacher
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