FiberCreme: Lets Be Friends Again

August 09, 2017Filed under Film and Food
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For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds.

FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.

Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.

Advertising Agency:iris Jakarta, Indonesia
Creative Director:Albert Chan
Creative Group Head:Adri Zainuddin
Art Directors:Feby Elsadlora, Michael Louis, Willson Ariyaduta
Copywriters:Ahmed Pasha, Andika Nugroho
General Manager:Irvan Permana
Account Management:Roma Natalia, Ahmed Syakbani
Producer:Purwono
Production Company:KOI Films
Film Director:Upie Guava
Executive Producer:Eva Depari
DoP:Ario Wirawan
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