Turning roads into tourist destinations was ExxonMobil's invitation with “ROUTES," 5 illustrated ad-prints inspired by the sounds, landscapes and flavors that can only be discovered
when traveling by car. The pieces designed by DDB Colombia, were featured at the ESSO and Mobil Service Stations of the main roads and streets of several cities and newspapers in Colombia, to remind people that only a few hours away, an unforgettable place was waiting to be discovered.
This action is part of the ExxonMobil´s latest campaign "Impulsando cambiamos historias," which aims to get closer to its consumers in a very unique way.
This journey is unforgettable, you can start with a good cup of coffee, enjoy a Bandeja Paisa and share a delicious Mazamorra. And the best of it all is that you are #aUnaTanqueadaDe from being able to live it. ESSO boosting we change stories.
Chief Creative Officer:Leo Macias
Creative Director:Juan Espitia
Art Director:Juan Espitia
Art Directors:Andrea Tafur, Jhonattan Díaz
Illustrators:Andrea Tafur, Jhonattan Díaz