AzMina: More Than 70

August 04, 2017Filed under Online and Media, Publications
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In Brazil, women earn, on average, only 70% of what men make. So, we invited 3 of the biggest singers in Brazil to question the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment platforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.

Advertising Agency:JWT, Sao Paulo, Brazil
Chief Creative Officers:Ricardo John, Rodrigo Grau
Creative Directors:Renata Leão, Rodrigo Da Matta
Art Director:Gabriella Marcatto
Copywriter:Breno Ferreira
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