Smart: Berlin, Paris, London

July 18, 2017Filed under Outdoor, Print and Automotive

With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do ­– just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officers:Wolfgang Schneider, Ton Hollander, Darren Richardson
Executive Creative Director:Ton Hollander
Creative Managing Director:Kristoffer Heilemann
Creative Director:Fabiano Oliveira
Junior Art Director:Till Overwien
Junior Designer:Albert Pozo
Senior Copywriter:Mike Bayfield
Account Director:Steffen Günther
Junior Account Manager:Caspar Pongs
Art Buying:Eva À Wengen
Illustration:Carlo Stanga
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency