This year at Pride London, TBWA launch the “Pride Pencil” - a fictitious tool created to raise awareness to the LGBT+ community in the workplace. According to Stonewall, 62% of LGBT+ graduates who have come ‘out’, go back into the closet when they enter the job market - and that doesn’t sit well with us. With an aim to raise awareness of this, and help more people feel like they can be themselves at work, we created the ‘Pride Pencil’. Of course, the only thing that makes it different to other pencils, is its label. Regardless of labels, everyone should be treated the same.
We hope that our campaign encourages more people to talk about workplace equality, and helps more people to #WorkWithPride.
Creative Director:Nick Allsop
Art Directors:Zish Alexander, Antonia Jackson
Copywriters:Zish Alexander, Antonia Jackson
Video Editor:Michael Odelberth
Additional Credits:Jay Pepera