MBNA: Expires

July 18, 2017Filed under Outdoor, Print and Banking, Financial Services
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MBNA is a credit card brand in the UK. Their vision is to empower people to make good stuff happen. They took poster space on 3 Thames Clipper boats to raise awareness of the plight of endangered species and the work they do with their chosen wildlife charities, including the WWF. Used by thousands of commuters every day, these posters gave people the chance to do ‘good stuff’ by ‘tapping’ their credit card on a contactless sensor and donating £5. We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.

Advertising Agency:TBWA, Manchester, United Kingdom
Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Copywriter:Zoe Harris
Retouchers:Daniel Bickerton, Loupe
Business Director:Mark Bostock
Senior Account Manager:Emma Cochrane
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