Addiction is a family disease. Alcoholics do not only harm themselves, they also harm their partners and their children. As a health organization committed to fighting addiction, the Blue Cross manifests their support to both groups: the addicts and their families. For this cause, it is of paramount importance to state clearly how these are not isolated from the problem. In the “Downfall” campaign the Blue Cross brings the victims of alcoholism back into the picture – in two powerful motives. The message: An alcoholic doesn’t only harm himself.
An alcoholic doesn’t only harm himself.
Chief Creative Officer:Wolfgang Schneider
Creative Managing Directors:Mirko Stolz, Tobias Grimm
Executive Creative Director:Michael Schachtner
Creative Director:Michael Schachtner
Art Directors:Angelo Maia, Fabio Baraldi
Junior Copywriter:Alfonso Maestro
Managing Director:Jens Fauth
Account managers:Jan Savelsberg, Tobias Muganga
Art Buying:Madeleine Von-Hohenthal
Photographer:Andrzej Dragan, Macri Studio
Postproduction:Andrzej Dragan, Macri Studio
Layout Photographer:Fernando Moussali
Production Company:Photoby, Macri Studio