Adidas: Be Originals

July 02, 2017Filed under Print and Fashion, Clothing, Footwear
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Adidas Originals always sought to have an brand identity out of the ordinary. Your positioning always been reflected in your target audience, who seeks to differentiate themselves in their lifestyle. We translate this into visual posters, where a small feature of each piece goes out away from the pattern by showing the essence of the brand in a direct way.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Creative Director:Marcelo Rizério
Art Director:Christopher Chefel
Copywriter:Adriano Sato
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