Yamaha: Naked

June 14, 2017Filed under Film, Automotive and Public Interest, NGO

Only in Mexico City are registered more than 2,000 motorcycle accidents per year. How to solve this problem in a city where there is no road culture for cars and motorcycles to coexist? Archer Troy decided to stop talking to motorcyclists and better talk to the car drivers, because the safety of motorcyclist depends more on those who drive around, than on himself."Naked"is an inspiring and visually striking campaign, as it shows the vulnerability of motorcyclists to another driver. The Print Ad titled Chopper was done by Revolver advertising agency for brand: Yamaha in Mexico. It was released in the May 2017.

Advertising Agency:Archer Troy, Mexico City, Mexico
Creative Vp:Mike Arciniega
General Creative Director:Miguel Suarez
Creative Director:Joaquin Garcia, Habacuc Guerrero
Copy:Joaquin Garcia, Alejandro Tlapa
Art Director:Habacuc Guerrero
Director:Miguel de Icaza
Account Director:Gabriela Rivera, Alejandra Escamilla
Photography:Habacuc Guerrero
Production Company:Camaleón Films
Production:Claudia Gonzalez, Javier Velázquez
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