Tros: It's just the beginning

June 28, 2017Filed under Film and Health, Beauty

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets.

Advertising Agency:GREYnJ United, Thailand
Chief Creative Officer:Jureeporn Thaidumrong
Executive Creative Director:Andrew Chu
Senior Art Director:Arnon Kantawang
Creatives:Supakit Yindeeanant, Ratanaparn Songsermsawad
Managing Director:Kanaporn Hutcheson
Client Service Director:Konthamas Ratanasuvan
Account Executive:Nicharee Chatchavalkijkul
Digital Account Director:Pojanee Sowantip
Social Media Specialist:Pannavit Thanasuwannakul, Prapapan Lekda
Traffic Manager:Warangkana Naksakul
Corporate Communications Director:Huma Qureshi
Corporate Communications Executive:Cedric Wceke
Production Company:Hub Ho Hin Bangkok
Director:Kanchit Sopchokchai
Producer:Penluck Ruangrabeab
DoP:Naruphol Chokanapitak
Editor:Chonlasit Upanigkit
Sound Design:Wild at heart sound studio
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