Nuticia-Fortisip: Wellies, Skittles, Bike

June 14, 2017Filed under Print and Pharmaceutical

Our client, Nutricia, has an extensive portfolio of oral nutritional supplements (ONS). Nutricia challenged us to develop a creative campaign that would resonate with their customers, dietitians, and encourage them to choose and prescribe supplements from their ONS range. Nutricia’s range of nutritional supplements can help support a patient’s medical recovery and is integral to the continuum of care. What do patients love doing? What could they get back to with the help of Nutricia’s ONS range? We used a range of everyday objects, which represented activities that Nutricia’s supplements could help patients get back to, and wrapped these in distinctive, range-printed paper. The resulting ads are simple, subtle and beautifully executed.

Helping you to unwrap their possibilities.

Advertising Agency:Life Healthcare, Windsor, United Kingdom
Creative Director:Chris Owens, Catriona Hampton
Art Director:Chris Owens
Copywriter:Catriona Hampton
Photographer:Ashley Cameron
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