Legoland: Tug of War

June 01, 2017Filed under Print and Recreation, Leisure, Sports

Bring her before it's too late.

LEGOLAND Florida is a theme park designed for kids aged 2-12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.

Advertising Agency:Vml, New York, USA
Chief Creative Officer:Matt Lee
North America:Matt Lee
Creative Director:Harsh Kapadia
Associate Creative Director:Gabriel Jardim, Guto Monteiro
Art Director:Gabriel Jardim
Copywriter:Guto Monteiro
Senior Producer:Tamara Lund
Group Director:Becka Vigorito
Client Engagement:Becka Vigorito, Julia Mooradian
Supervisor:Julia Mooradian
Illustration:Studio Nuts
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