Gatorade: Amplify

June 16, 2017Filed under Online and Non-alcoholic Drinks

Athletes are increasingly using mobile technology for music when they workout, which sparked the idea for Gatorade Amplify. It’s the first-ever science-backed, music workout experience on Spotify, designed for competitive athletes. Unlike other playlists, Amplify actually prompts the workout, delivering the right song at the right moment to keep the athlete training. Using a simple interface, athletes select their type of workout and duration. Behind the scenes, Gatorade Amplify searches millions of songs in real-time to deliver not only a personalized playlist but one that scientifically selects songs with attributes that match the intensity of each exercise, optimizing the workout. Gatorade Amplify was launched on Spotify in November 2016 via an online video. In just 3 months, users spent 1.4 million minutes listening – that’s 2.5 years’ worth of time – beating Spotify’s average time by 200%.

Advertising Agency:VML, USA
Global Chief Creative Officer:Debbi Vandeven
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