Blink and you miss it.
The campaign's idea is to translate not only the circus' hypnotic potential, but also the climax of emotion, that one moment you can't miss. Besides, the festival is only in town for a short period of time, so if you don't pay attention, it's gone.
Creative Director:Leo Sevaybricker
Art Directors:Charles Alvarenga, Celso Haddad
Copywriters:Leo Sevaybricker, Breno Oliveira
Illustrators:Celso Haddad, Thiago Teixeira