Europcar wanted a 20" radio ad to promote the SMART car rentals, a car that fits anywhere. Instead of one 20" radio ad, we created four 5" ads and parked them like a SMART - between the other long commercials. Each copy was crafted to suit the concept and a special media package allowed us to park the ads like a SMART.
Creative Director:Luís Coelho
Art Director:João Miquelina