Europcar SMART: The Radio Ad that parks like a SMART

June 24, 2017Filed under Radio and Automotive

Europcar wanted a 20" radio ad to promote the SMART car rentals, a car that fits anywhere. Instead of one 20" radio ad, we created four 5" ads and parked them like a SMART - between the other long commercials. Each copy was crafted to suit the concept and a special media package allowed us to park the ads like a SMART.

Advertising Agency:Wunderman Lisbon, Portugal
Creative Director:Luís Coelho
Art Director:João Miquelina
Copywriter:Luís Coelho
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