Chevrolet: The Canadian Dream

June 14, 2017Filed under Integrated and Automotive

In collaboration with McCann Canada, Soft Citizen’s Co.Lab set off on a month long cross Canada road trip, to capture the raw essence, beauty and charisma of our country, for Chevy's Canadian Dream campaign.

In traditional Co.Lab form, Justin and Jeremy integrated a mixed media application capture of content by utilizing iPhones, DSLRs, 16mm and 35mm film cameras for both stills and live action in addition to shooting with Alexas. A selection of their stills can be seen in the out of home work in market.

Advertising Agency:Commonwealth//McCann, Canada
Chief Creative Officer:Darren Clarke
Executive Creative Director:Josh Stein
Art Directors:Nick Noh, Erikson Melton, Paisley McCrory, Li Cai
Copywriters:Binoy Zuarte, Osman Rahmani
Strategist:Mary Chambers
Account team:Calvin Daniels, Mark Dicks, Scott Milson, Daniel Ehman, Tommy Chan, Stephanie Conley
Director:Co. Lab
Production Company:Soft Citizen
Executive Producers:Eva Preger, Link York
Head Of Production:Rob Burns
Line Producer:Kelly King
DoP:Norm Li
Post Production:Saints
Editor:Danica Pardo
Vfx:Fort York
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