Cerveza Salta: Rock Top

June 03, 2017Filed under Direct Marketing, Design and Alcoholic Drinks

In the context of 2017’s BOOMBOX 360 Salta Beer Music Festival, we created a special can in which we replaced the regular pop top for a guitar pick shaped one.

We gave our consumers the solution for an issue that exists since guitars were invented, using something they have at hand since rock & roll music was invented.

The cans were also distributed in the main rock bars, live music pubs and rehearsing rooms. Wherever a guitar pick might be needed, there was a Salta Rock Top.

Advertising Agency:Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director:Maximiliano Maddalena
Creative Director:Alejandro Blanc
Head Of Art:Diego Grandi
Art Director:Nicolas Corvino Rius
Copywriter:Juan Fombella
Additional Credits:Huinca Cine
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