More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems.
Creative Director:Michel Motta
Art Director:Fabio Santana
Chief Executive Officer:Janaina Rosas
Account Supervisor:Bianca Lucas
Project Manager:Carolina Avila
Production Manager:Rafael Araujo
Production Company:Chiclete Art Sounds, Rafael Bacchi