Alorica Guatemala ELT Program: Karaoke Test

June 26, 2017Filed under Outdoor, Direct Marketing and Communication Services
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Alorica Guatemala wanted to recruit candidates with an intermediate level of English for the ELT program. That's why we created karaoke test, an activation where we could measure the English of the candidates in a different and fun way.

Advertising Agency:Independiente Panama, Panama
Creative Director:Dennis de Ycaza, Jonathan Lasso
Art Director:Luis Alvarado
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