The Invisibles: Book you cannot read at home

May 15, 2017Filed under Media, PR and Media, Publications
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Poland. During winter temperature drops to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think: "If Homeless do not care about themselves, why should I? It is not my business". INVISIBLE. 

This is what the homeless are to us. * Having looked all around Poland, we found three Homeless writers. We prepared a selection of their works and published a book containing their documentaries, poems, stories, a play. We printed the book using ink ACTIVATED BY LOW TEMPERATURE so to read the book you have to take it where it was created. Outside. On the cold. Imagine reading about sleeping in the cold, actually feeling the cold. The more interesting the text, the longer it takes to read. The colder you are the better you feel what the text is about.

Advertising Agency:Walk, Warsaw, Poland
Creative Director:Mariusz Pitura
Designer:David Racchi
Art Director:Katarzyna Mardeusz-Karpinska, Karolina Niedzielska
Copywriter:Mariusz Pitura, Mateusz Gruca
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