Stena Line: Radio Road Trip

May 29, 2017Filed under Radio and Transport, Tourism
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The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south.

Advertising Agency:CP+B, Gothenburg, Sweden
Creative Director:Markus Lindsjo
Art Director:Jakob Eriksson
Copywriter:Niklas Moberg
Account Manager:Mimi Svensson
Account Director:Melina Aristiadou
Sound Design:Flickorna Larsson
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