Santa Casa de São Paulo: The same dress

May 11, 2017Filed under Integrated and Public Interest, NGO

Seasons change, but the need for blood donors at blood centers around the country hasn’t. With the arrival of Autumn, Santa Casa de Misericórdia de São Paulo saw a drop of 35% in the number of voluntary donations. To bring awareness to the population and change this situation, the campaign relied on the participation of seven celebrities, influencers of both the offline world and the internet – and used a single dress to raise the alert: a single donation can save approximately seven lives.

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