Sanctuary: Print Responsibily

May 30, 2017Filed under Outdoor, Print, Other and Public Interest, NGO

MISSION: To put a stop to unnecessary printing that we carry out in offices and at home. Printing is easy now-a-days. However, what we do not realise is the fact that thousands of trees are cut down every day to produce the tons of paper we use. The more trees we cut, the less forest cover we have. As a direct consequence, the animals in the wild are rendered homeless. By this current rate, it is only a matter of years before many species go extinct. 

IDEA: This print ad campaign that we conceptualized and designed, conveys the message that with each print, we are killing wildlife. It urges the viewers to print responsibly and print only when actually required. 

RESULTS: After this campaign was released, many people pledged to stop unnecessary printing on the Sanctuary Asia page. The campaign was shared across many social media websites and gained a lot of traction.

Advertising Agency:JWT, Gurgaon, India
Executive Creative Director:Amit Shankar
Creative Director:Deepak Malhotra
Art Director:Deepak Malhotra
Copywriter:Shrikant Thounaojam
Illustrator:Deepak Malhotra
Additional Credits:Swati Tyagi
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