Pampers: Little fighters

May 07, 2017Filed under Film and House, Garden

Driving awareness to its new product: Preemie Protection nappies, it is a nappy made especially for premature babies, weighing as little as 500g, and is three sizes smaller than a regular newborn nappy. Not available for consumer purchase, Pampers aim is to supply free preemie nappies to every premature baby in the UK through a donation of 3 million nappies to hospitals over the next year. They have partnered with UK charity, Bliss, to help get the nappies to the babies that need them by initially partnering with a limited number of hospitals across the country, before rolling out nationwide to all UK hospitals from summer 2017.

Advertising Agency:Saatchi & Saatchi, London, United Kingdom
Planner: Clement Fiorda
Account handlers:Carla Govindji-Thorne, Andrea Kenerly, Sarah Kehoe, Henrietta Kerr
Media Buying:Starcom
Media Planners:Jake Woodley, James Filkin, Karolina Orgal, Sam McGroder, Maria Ugrozova
Production Company:Moxie Pictures
Director:Luke Franklin
DoP:Eoin McLouglin
Producer:Sue Caldwell
Editor:David Webb, Final Cut
Postproduction:: The Mill
Colourist:Jim Bracher, The Mill
Audio Post Production Engineer:Alex Bingham, Final Cut
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