MPT - Ministério Público do Trabalho Public: Don't shut up

May 02, 2017Filed under Integrated, Education and Public Interest, NGO

Agência UM created several posters to draw attention for a exhibition that was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has travelled around Brazil, bringing thousands of people to realise the importance of speaking up.

Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Eugênio Lima
Copywriter:Rafael Paulino, Paulo Rafel, Cynthia Carvalho
Illustrator:Flávio Jatobá
Creative Consultant:Daniel Da Hora
Account:Ludmila Canto
Planner:Cida Araújo
Graphic Production:Mayra Alves
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