Agência UM created several posters to draw attention for a exhibition that was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has travelled around Brazil, bringing thousands of people to realise the importance of speaking up.
Creative Director:Lenilson Lima
Art Director:Eugênio Lima
Copywriter:Rafael Paulino, Paulo Rafel, Cynthia Carvalho
Creative Consultant:Daniel Da Hora
Graphic Production:Mayra Alves