Neogama has created an anti-consumerism campaign for the animal protection NGO Move Institute. The initiative encourages people who want to have a pet to adopt instead of buying one. With the concept “Don’t buy a friend. Adopt it”, the campaign critiques and calls attention to the growing pet trade in Brazil.
Advertising Agency:Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director:Alexandre Gama
Creative Director:Fabio Mozeli e Marcio Ribas
Copywriter:Lígia Mendes
Art Director:Fabio Queiroz, Fernando Patucci, Luis Paulo Gatti
Media Director:Luiz Gini
Production Director:Mariah Bayeux
Rtvc:Luciana Kley e Gabriela Baroni
Artbuyer:Vanessa Raad e Daniela Grandini
Produce Company:Primitivo
Director:Roberto Studart
Executive Production:Eduardo Sampaio
Photography Director:Michel Gomes
Audio Production:Big Foote Music + Sound
Client:Adriana Pierin e Danielle Simões
Executive Creative Director:Alexandre Gama
Creative Director:Fabio Mozeli e Marcio Ribas
Copywriter:Lígia Mendes
Art Director:Fabio Queiroz, Fernando Patucci, Luis Paulo Gatti
Media Director:Luiz Gini
Production Director:Mariah Bayeux
Rtvc:Luciana Kley e Gabriela Baroni
Artbuyer:Vanessa Raad e Daniela Grandini
Produce Company:Primitivo
Director:Roberto Studart
Executive Production:Eduardo Sampaio
Photography Director:Michel Gomes
Audio Production:Big Foote Music + Sound
Client:Adriana Pierin e Danielle Simões
