The first marketing campaign designed to apply a real change in sexist consumer habits.
Advertising Agency:Publicis, Buenos Aires, Argentina
General Creative Director:Fabio Mazia
Creative Directors:Alberto Fernandez, Florencia Rodriguez
Planning:Diego Lizewski
Additional Credits:Paula Katz, Federico Puricelli
General Creative Director:Fabio Mazia
Creative Directors:Alberto Fernandez, Florencia Rodriguez
Planning:Diego Lizewski
Additional Credits:Paula Katz, Federico Puricelli
