Mazda: No More Chase

May 25, 2017Filed under Print and Automotive

Forward Collision Prevention System

Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight, we created a “chase” between two objects that usually can’t stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided.

Advertising Agency:Y&R, Amman, Jordan
Creative Director:Emad Khayyat.
Art Director:Emad Khayyat.
Illustrator:Damián Balmaceda
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