Made by Dyslexia: Dyslexic Sperm Bank

May 10, 2017Filed under Media and Public Interest, NGO

80% of the population think Dyslexia is a disability. It’s not. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world.

To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction.

Advertising Agency:Y&R, London, United Kingdom
Executive Creative Director:Jon Burley
Creative Director:Psembi Kinstan
Art Director:George Robb
Copywriter:George Robb
Business Director:Claudia Newman
Account Director:Lou De Keyzer
Head Of Strategy:Tamsin Djaba
Junior Strategist:Jenika Haipour
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