Jeep: Jeep Snacks

May 24, 2017Filed under Media, Outdoor, Direct Marketing and Automotive
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Jeep Snacks OUTDOOR FOOD FOR REAL JEEP FANS Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online.

Advertising Agency:Leo Burnett Frankfurt, Germany
Chief Creative Officer:Andreas Pauli
Creative Director:Benjamin Merkel, Helge Kniess, Hans-Juergen Kaemmerer
Art Director:Thomas Koch, Michael Fluhr
Copywriter:Christian Urbanski
Account Director:Rafael Koldewey, Tu-Linh Huynh
Agency Producer:Netti Weber
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