Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers.
The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made.
Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users.
Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services.
Creative Director:Jan Hellberg
Art Directors:Christoph Mäder, Marjan Haidar
Copywriters:Marco Gabriel, Malte Klaedtke
Technical Director:Kevin Breynck
Account Director:Andreas Frost
Talent Handling:Andreas Frost
Media Strategist:Sven Springer
Media Planning:Sven Springer
Managing Director:Patrick Zimmermann
Creative Producer:Ariane Gengelbach
Sound:German Wahnsinn, Micky Berg, Sarah Andresen