Indesit: #DoItTogether

May 06, 2017Filed under Film, Online and House, Garden

The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework. With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework. Integrated advertisment created by JWT, Italy for Indesit

Advertising Agency:JWT, Milan, Italy
CEO Chief Creative Officer:Sergio Rodriguez
Chairman & Chief Creative Officer:Enrico Dorizza
Creative Director:Fabrizio Pozza
Copywriter:Giulia Brugnoli
Art Director:Gabriele Ciregia
Account Director:Giulia Profili
Account Executive:Giorgio Mirani
Strategic Planner:Monica Botticelli
Director:Fran Torres
Producer:Marijana Vukomanovic
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