IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children.
Creative Director:Magnus Jakobsson
Art Directors:Jesper Holst, Michal Sitkiewicz
Copywriters:Mark Ardelius, Rickard Beskow
Director:Martin Werner, Bacon