Hellmann's: Tentacled Brain Sacs, Scaly Little Water Nuggets, Fleshy Fungal Growths

May 01, 2017Filed under Print and Food
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It takes real bravery to eat the things that have never been eaten before. But sometime, somewhere, someone was the first person to eat every delicious morsel we take for granted today. And Hellmann’s believes these brave food pioneers deserve a bit of recognition.

To the visionary who first saw tentacled brain sacs and thought 'lunch.'

It takes real bravery to eat the things that have never been eaten before. But sometime, somewhere, someone was the first person to eat every delicious morsel we take for granted today. And Hellmann’s believes these brave food pioneers deserve a bit of recognition.

Here's to the brave soul who first nibbled a scaly little water nugget.

It takes real bravery to eat the things that have never been eaten before. But sometime, somewhere, someone was the first person to eat every delicious morsel we take for granted today. And Hellmann’s believes these brave food pioneers deserve a bit of recognition.

An ode to the hero who first feasted on fleshy fungal growths.

Advertising Agency:Ogilvy & Mather, London, United Kingdom
Executive Creative Director:Andre Laurentino
Creative Directors:Johnny Watters, Angus George
Copywriter:Joanna Cassidy Osborne
Head Of Design:Dave Towers
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