Running in cinemas across Argentina, the campaign shows us that the world is heading towards a very strange place – a place where, many times, idiocy and exhibitionism prevail over important values.
The two spots of the campaign reflect how silly people can be, even in the face of a life-or-death situation.
“It’s Tuna” follows two men who find themselves shipwrecked and stranded in the middle of the ocean. When they see a can of tuna float their way, the pair screams in excitement. However, they then start to read the can’s nutritional facts and discover that the tuna likely has a high mercury count.
Although on the brink of starvation, the men throw the can back into the ocean, hoping that they’ll find something more nutritional. The spot ends by saying, “Wherever the world is heading, don’t go there. At least for two hours. Come watch independent films.”
Executive Creative Directors:Ramiro Raposo, Fernando Sosa
Creative Directors:Rodrigo Greco, Mariano Gamba
General Account Manager:Sebastian Diaz
Director Of Accounts:Solange Blanco
Account Executive:Catalina Gay
Production Manager:Ramiro Capisto
Production Assistant:Sebastián García
Director:Augusto Gimenez Zapiola
Producer General:Nano Tidone
Executive Producer:Laura Passalacqua
Director Of Photography:Julián Ledesma
Coordination of Post:Aldo Ferrari
Sound Mix:Resonant Elephant
Color Correction:Anahi Piccinin