FATH: Lungs, Liver, Heart

May 08, 2017Filed under Print and Health, Beauty
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The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created the attached awareness campaign to empower people become organ donors. With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.” People quickly started taking action by sharing the message on social networks -using #STOPTRASHPLANT- and showing their friends and family their willingness to become donors.

Advertising Agency:DDB, Buenos Aires, Argentina
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