Desabafo Social: Let's talk about your search algorithm

May 03, 2017Filed under Online and Public Interest, NGO

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos.

The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally.

Advertising Agency:WE, São Paulo, Brazil
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Creative Director:Guy Costa
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