The campaign reproduces famous tourist attractions with real size images. The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
You just saw 69ft of the Eiffel Tower. To see the remaining 994ft, travel with CVC.
The campaign reproduces famous tourist attractions with real size images. The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
You just saw 29ft of the Coliseum. To see the remaining 1690ft, travel with CVC.
The campaign reproduces famous tourist attractions with real size images. The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
You just saw 49ft of the Statue of Liberty. To see the remaining 256ft, travel with CVC.
Advertising Agency:Publicis, Sao Paulo, Brazil
Creative Directors:Hugo Rodrigues, Domenico Massareto, Marcelo Delboux
Illustrator:Gelmi Estudio De Arte
Creatives:Fred Gerodetti, Paulo Damasceno
Account managers:Marcos Vinicio, Gabrielle Ogawa
Planning:Eduardo Lorenzi, Bibiana Lopez
Media:Miriam Shirley, Andréa Veronezi, Raquel Mattoso, Mariane Franzim
Traffic:Rose Ramalho
Postproduction:Casa Vaticano
Print:Pro-Solution Impressão Digital
Final Art:Murilo Madázio
Art Buyer:Selma Momosse
Production:Rita Vilarim, Renan Sales
Creative Directors:Hugo Rodrigues, Domenico Massareto, Marcelo Delboux
Illustrator:Gelmi Estudio De Arte
Creatives:Fred Gerodetti, Paulo Damasceno
Account managers:Marcos Vinicio, Gabrielle Ogawa
Planning:Eduardo Lorenzi, Bibiana Lopez
Media:Miriam Shirley, Andréa Veronezi, Raquel Mattoso, Mariane Franzim
Traffic:Rose Ramalho
Postproduction:Casa Vaticano
Print:Pro-Solution Impressão Digital
Final Art:Murilo Madázio
Art Buyer:Selma Momosse
Production:Rita Vilarim, Renan Sales
