Corriere Della Sera: Moms Don't Quit

May 03, 2017Filed under PR, Online and Public Interest, NGO

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.

Advertising Agency:FCB, Milan, Italy
Managing Director:Giorgia Francescato
Executive Creative Director:Fabio Teodori
Associate Creative Director:Gianluca Belmonte
Copywriter:Gianluca Belmonte, Michele Vicari
Art Director:Fabio Mazzzuchelli, Cristiano Maifrè
Head Of Planning:Susanna Revoltella
Strategic Planner:Paolo Costella
Group Account Director:Paola Brunati
Executive Producer:Cristina Nardi, Danielle Joujou
Ceo:Monica Riccioni
Producer:Arianna Messina
Director:Maria Guidone
Photo:Francesco Marullo
Photographer:Angelo Di Pietro
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