The Toyota Mirai eco-billboard campaign, in coordination with Saatchi & Saatchi LA and Clear Channel Outdoor Americas, will help clear the air from April 3rd through May 28th. Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.
Creative Director:Marc D'Avignon
Executive Communications Director:John Lisko