Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online).
CEO Publicis Italia and Global CCO Publicis WW:Bruno Bertelli
Executive Creative Director Publicis Italia:Cristiana Boccassini
Associate Creative Directors:Aureliano Fontana, Bruno Vohwinkel
Art Director:Giovanni Greco
Group Account Director:Simona Coletta
Account Supervisor:Serena Girola
Agency Producers:Luana Strafile, Matilde Bonanni