Special Olympics Special Olympics 2017: Born Apart


That story is re-imagined for today’s global audience, with a new brand emphasis on complete inclusion for people with intellectual disabilities through athletics, health, education, civic roles, and entertainment. This film is part of the lead up to a larger brand campaign that will formally launch next year around the organization’s 50th Anniversary.

Advertising Agency:Y&R, Mexico City, Mexico
Creative Director:Luís “madruga” Enríquez, Rodrigo Casas
Ceo:Hector Fernandez
Account Executive:Carolina Hernandez
Head Of Art:Luis "Madruga"Enriquez
Account Supervisor:Maricela Magaña
Director Of Production:Juan Pablo Osio
Creative Vp:Saúl Escobar
Planning Vp:Natalia Verrio
General Creative Director:Karla Santa Anna
Producer:Gabriel Gagnon
Original Composition:Peter Van Uytfanck, Michael Mooney & Nicola Ormiston
Music Production:Studios Apollo
Production Company:Oxígeno
Director:Kike Maîllo
Production Director:Sonia Uribe
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